AYO COPY
Turning up the volume on brands that refuse to blend in.
Forget fitting in. I help bold brands say what they mean—with copy that connects, converts, and actually sounds human.
LET’S CUT THE FLUFF
Here’s how we make magic without the marketing mumbo-jumbo.
→ We get clear on your voice.
No guessing games. I dig into your brand, your vibe, and what actually matters to your audience.→ We write like real people.
No jargon. No filler. Just words that sound like you—and sell like hell.→ We keep it tight.
You don’t need 12 emails to say what 3 can. Or a website that reads like a resume. I keep it lean and loaded.→ We ship fast, revise smart.
Clear timelines. Real feedback. No disappearing acts.→ We make noise that sticks.
Because forgettable copy is wasted money. And you didn’t come here to blend in.
🎯 What I Can Help You With
Your message matters—but only if it sounds like you and actually makes people care.I help brands cut through the noise with clear, compelling copy that connects. Whether you're starting fresh or reworking what you’ve got, I’ll help you find (and use) your voice with confidence.
💻 Website Copywriting
Make your site sound like you—and convert like crazy.Your website is your first impression. So let’s make it sound less “meh” and more magnetic. I’ll write or rewrite your core pages—Home, About, Services, Product, etc.—to reflect your brand voice, build trust, and drive the action you actually want.No fluff. No filler. Just words that work.
✉️ Email Campaigns
Emails that get opened, read, and clicked.Your emails shouldn't feel like spam—and they definitely shouldn’t get ignored. I’ll help you build or refresh welcome sequences, nurture campaigns, and launches. Whether it’s getting people to take action or just reminding them you exist (in a good way), I’ve got you covered.
📱 Ad & Social Copy
Short-form messaging that packs a punch.You’ve got about 1.3 seconds to get someone’s attention. I write scroll-stopping, tap-worthy, “oh damn, that’s good” copy for ads, reels, and social media that actually gets seen—and gets results.
🗣️ Brand Voice Guides
For brands who want consistency across every word they write.If you're tired of rewriting your About page for the fifth time because “something still feels off,” you need a voice guide. I’ll define your tone, key phrases, do’s/don’ts, and how your brand actually sounds—so everything you write going forward feels cohesive and confident.
🛠️ How It Works
A no-fluff, 4-step process that keeps things moving:1. Discover
We kick things off with a discovery call to get clear on your goals, voice, and audience.2. Write
You chill while I craft copy that sounds like you and speaks directly to your people.3. Refine
You review. I revise. We fine-tune until it’s just right.4. Deliver
You get polished, ready-to-use copy with clean formatting and zero stress.
🚀 Let’s Build Your Brand’s Voice Together
Ready for copy that connects and converts—without sounding like everyone else?
NOT SURE IF YOUR COPY IS DOING ITS JOB?
Let me take a peek.
A quick, free audit that shows you what’s working, what’s not, and what to fix—fast.
Zero fluff. Zero pressure. Just real, honest feedback.
MEET THE VOICE BEHIND THE VOICE
Or: Just a guy who hates corporate buzzwords more than he probably should.
I’m Mike. Copy rebel, clarity dealer, and the last person you’ll hear say ‘synergy’ unironically.I’ve got a background in media, printmaking, and audio engineering—which basically means I’ve spent years figuring out how to say the right thing, the right way, at the right time.Words are my thing. Always have been.But not just any words. I write the kind of copy that sounds like the real you—the person behind the brand. And it actually connects with the people in front of it.Human. Clear. Direct. Sometimes punchy. Never hollow.AYO Copy was born from that obsession with voice, tone, and getting people to actually pay attention.So if you’re tired of blending in and finally ready to sound like you—you’re exactly where you’re supposed to be.
Want copy that sounds like you—and gets results?
I get it, talk is cheap
Want to see what my copy actually looks like?Email me for samples that match your brand or niche.👉 Drop "Custom Samples" in the subject line and include a little about your brand, service, or vibe in the message. I’ll send back a few pieces so you can get a feel for how I work.
Tailor-made for
Your brand
Whether you’re bold, quirky, or straight-to-the-point, we create copy that captures your brand’s essence. Because your words should be as unique as your business.
Look at you—
making it all the way down here.
You know you want some help, and we can’t wait to get started. This could be the beginning of something beautiful.Want a quick peek at what’s working (and what’s not)?Snag a free audit—no fluff, no pressure, just straight-up feedback from someone who gives a damn.👇
boom
Your message is in.
I’ll get back to you soon with ideas, details, or at the very least—proof I read it with actual human eyes.
Talk soon.
- Mike
BOOM.
Got your free audit request.
You just made a very smart move. I’ll take a peek at your copy and send back honest, actionable feedback—no fluff, no filler, no weird corporate jargon.Keep an eye on your inbox.
This could be the start of something damn good.
What to expect:
I usually respond within 2–3 business days (or faster if there’s coffee involved).
While you wait, come say hi on @ayocopymike or creep around ayocopy.com a little more.Talk soon.
-Mike
Brand Voice Starter Pack™
by AYO Copy
Your brand copy shouldn't sound like everyone else.
Let's fix that in a week.
The Brand Voice Starter Pack™ gives your brand a clear, confident, recognizable identity — with messaging you can actually use.
Stop sounding generic.
Start sounding like you.
In 72 hours your brand gets:
• A custom voice audit
• A custom tone guide
• A messaging cheat sheet
• 3 rewritten assets
• A clean voice system to use everywhere
What You get
1. brand voice audit
A sharp breakdown of what's flat, missing, or inconsistent.
You'll see exactly where your copy is slipping.
2. Custom tone & personality guide
Your signature brand voice:
• Tone pillars
• Energy identity
• Vocabulary
• Phrases to avoid
• Emotional angle
• Brand personality profileThis becomes your always-on voice bible.
3. Messaging Cheat Sheet
Plug-and-play lines for:
• Website
• Emails
• Social captions
• CTAs
• Bio
• HeadlinesSay goodbye to "idk what to write."
4. Three Rewritten Assets
Choose any 3:
Website, emails, product descriptions, IG captions, brand story, TikTok hooks.See the before/after transformation in real time.
Who we've helped
BEEBOX Market
BEEBOX Market Before & After
Before:
"Smart vending solutions for busy people."
After (AYO Rewrite)
"Better snacks for better days – right where you already are."
Alternate Options:
• “Grab something good. Fuel your day, the better way.”
• “The vending machine your building actually deserves.”
Messaging Examples (Updated Tone):
• “Grab something good.”
• “Snacks for real life.”
• “Fuel your day, the better way.”
• “A quick boost for busy humans.”
• “Your building’s new favorite snack stop.”
Tone Pillars (Updated):
Bold & Relatable-Friendly Clarity – punchy, warm, and humanCommunity-Centered – built for real people in real spacesLighthearted Optimism – friendly, positive, approachableBetter-For-You Energy – simple, feel-good choices
See more in my full portfolio
Why Brands Love this pack
IT'S FAST
Done in 72 hours. No fluff, no meetings, no "circling back.IT'S CLEAR
You get messaging you can use TODAY. No jargon.IT'S YOU
Your brand finally sounds like a real personality — not a template.
who this is for
This pack is perfect for:
• CPG brands
• Wellness, beauty, and supplement brands
• Outdoor + nature brands
• Family/parent brands
• Coffee, snack, and beverage brands
• Founders who know their brand is good but...just doesn't SOUND good yet
The Process (Timeline)
Step 1 — Quick Brand QuestionnaireTell me your vibe, audience, and goals.
Step 2 — Audit & Tone DirectionI break down your current voice + build your new one.
Step 3 — Messaging Cheat SheetYou get plug-and-play lines instantly.
Step 4 — Rewrite of 3 AssetsYou choose the pieces — I upgrade them.
Step 5 — DeliveryFull pack delivered in a clean PDF/GDoc + optional walkthrough.
Turnaround: 72 hours.
All for
$97 — Flat. Simple. No surprises.
Revisions until your brand is fully personified — 100% satisfaction
FAQ
“How do I know this will fit my brand?”Everything is custom. I build a voice suited to your brand — not a one-size-fits-all template.
“What if I don’t have much copy yet?”Even better. We build the foundation first.
“Can I upgrade to more copy later?”Yes — the Starter Pack is the first step, not the last.
“Do you inject the same tone into every brand?”No — I create the RIGHT tone for YOUR brand's identity — clean, bold, calm, chaotic, or refined… whatever fits your brand DNA. Always 100% your brand.
Your brand deserves a voice people remember.
Let's build it together
AYO Copy | Simple Words. Big Results.[email protected]
@ayocopymike
www.ayocopy.com
Brand Voice Starter Pack™
A custom-built voice guide that makes your brand sound like you...
but cleaner, sharper, and impossible to ignore.
Delivered in 72 hours.
$97. No fluff. No overthinking. Just clarity.
What You Get
A full, done-for-you voice system built from your personality + goals:• Your core Voice Pillars
• Full Tone Map (how to sound in any situation)
• Messaging Angles that convert
• Always / Never voice rules
• Signature words + phrases that feel like YOU
• A mini style guide
• 2-3 rewritten samples of your current content
• A quick-reference cheat sheet
• Delivered as a clean PDF you can use anywhere
Perfect For:
• Founders who want to sound consistent
• Small brands who feel "all over the place"
• Creators who want a unique online presence
• Anyone sick of sounding generic
• Anyone who wants to write faster, sharper, and with way more confidence
Why This Works
Most templates force your brand into someone else's voice.
This pack pulls the voice you already have out of your head — and turns it into a system you can use everywhere.• Built using brand psychology
• Clarifies your identity
• Makes content 10x easier
• Helps followers instantly recognize your tone
• Removes the guesswork from writing forever
How It Works
1. Buy the Brand Voice Starter Pack™
Click the button, checkout in 10 seconds2. Fill Out the Intake
A quick 5 - 7 minute form that tells me everything I need3. Get Your Custom Voice Guide
Delivered within 72 hours (often faster)
Delivered in 72 hours. Satisfaction guaranteed.
FAQ
Q: How fast will i get my Brand Voice Starter Pack?
A: Within 72 hours of submitting your intake. Typically sooner.Q: Will this work if I'm new to creating content?
A: Absolutely. It's designed to simplify your voice, not complicate it.Q: Can I use this for emails, website, captions...everything?
A: Yep. That's exactly what it's for.Q: Is there anything I need to prep for?
A: Nope — the intake form covers everything.
AYO Copy | Simple Words. Big Results.[email protected]
@ayocopymike
www.ayocopy.com
You're in
Thanks for submitting your Brand Voice Starter Pack™ intake — I've got everything I need to get started.I'll dive into your answers and deliver your full, custom voice guide within 72 hours. If anything else comes to mind in the meantime, feel free to reach out anytime:[email protected]In the meantime, sit tight — your new brand voice is already in motion.Talk soon,
Mike
P.S. No need to resend anything — I review every detail carefully.
Once you review your Brand Voice Starter Pack™, you can upgrade to a full Voice-in-Residence or Email System buildout. Just reply to your delivery email if you'd like details.
Ghostwriter-in-Chief
Your ideas. My execution. Every day.
I work with founders as a Ghostwriter-in-Chief — turning raw thoughts and opinions into consistent, high-signal writing people associate with you on X or LinkedIn.No designs. No videos. No growth hacks.
Just words that sound like you and compound over time.This isn’t outsourcing.
It’s leverage.
or DM me anywhere
Who This Is For
GIC is built for founders who:-Already have a point of view and a position
- Are active (or want to be) on X or LinkedIn
- Know consistency matters but don’t have time for daily writing + engagement
- Care deeply about how their voice shows up onlineIf the thinking is there but execution keeps slipping, this is for you.GIC is built for founders who:- Already have a point of view and a position
- Are active (or want to be) on X or LinkedIn
- Know consistency matters but don’t have time for daily writing + engagement
- Care deeply about how their voice shows up onlineIf the thinking is there but execution keeps slipping, this is for you.GIC is built for founders who:-Already have a point of view and a position
- Are active (or want to be) on X or LinkedIn
- Know consistency matters but don’t have time for daily writing + engagement
- Care deeply about how their voice shows up onlineIf the thinking is there but execution keeps slipping, this is for you.GIC is built for founders who:- Already have a point of view and a position
- Are active (or want to be) on X or LinkedIn
- Know consistency matters but don’t have time for daily writing + engagement
- Care deeply about how their voice shows up onlineIf the thinking is there but execution keeps slipping, this is for you.
The Real Problem
Your problem isn’t ideas.
It’s the time and energy required to turn them into daily signal.Most founders:- Know what they believe but can’t publish consistently
- Lose momentum between bursts of clarity
- Get stuck choosing between running the business and feeding the algorithmThe cost isn’t missed posts.
It’s missed compounding.Your problem isn’t ideas.
It’s the time and energy required to turn them into daily signal.Most founders:- Know what they believe but can’t publish consistently
- Lose momentum between bursts of clarity
- Get stuck choosing between running the business and feeding the algorithmThe cost isn’t missed posts.
It’s missed compounding.
What GIC Actually Is
Ghostwriter‑in‑Chief means I operate as an extension of your thinking.I don’t just write for you.
I curate, shape, and protect your voice — so what gets published feels intentional, on‑brand, and unmistakably yours.Others write to fill space.
I curate signal.
What You Get
- Ghostwritten posts in your voice for X or LinkedIn
- Editorial judgment (what to say / what not to say)
- Signal refinement from raw thoughts, notes, and fragments
- Consistency without daily effort on your endNo Canva.
No video editing.
No performative posting.
How It Works
1. Voice & Context AlignmentWe lock tone, boundaries, positioning, and what not to publish.2. Signal CaptureYou send input however it’s easiest — brain dumps, voice notes, DMs, texts, or calls. Weekly, monthly, or as ideas come.3. Curation & PublishingI transmute that signal into clear, publish‑ready writing.4. IterationWe refine based on what lands — without diluting your voice.
What This Is Not
- Not a viral growth service
- Not content hacking or trend chasing
- Not Instagram, TikTok, or video editingIf you’re chasing templates, hooks, or hacks — this won’t fit.
What This Looks Like
GIC is intentionally limited.I work closely with a small number of founders to stay embedded in voice, taste, and context.This is less content production and more ongoing curation.
Next Steps
If this resonates, start the conversation.You can reach out anywhere — or use the form below to share context so we can decide quickly if this is a fit.
(Pricing and availability discussed after alignment)
Thanks, I've got it
I’ll read this personally.If it feels aligned, I’ll reply with next steps.
If not, I’ll still let you know.Either way — appreciate you reaching out.
You can also reach me on X or IG if that’s easier.
@ayocopymike | [email protected]
Presence, without the noise.
You don’t need to post more. You need to post with intent.
The LinkedIn Post Packs give you thoughtful, on-voice posts that keep you visible and credible—without pressure, performance, or constant decision-making.Built for people who want consistency without chasing attention.
Most people don’t have a posting problem.
They have a judgment problem.They know they should post.
They don’t know what to say.
Or worse—they know, but don’t trust it yet.This pack exists to remove that friction—without replacing your thinking.
What this is
- Thoughtful LinkedIn posts written in a clear, human voice
- Clean structure without sounding templated
- Content you can post as-is or adapt confidently
What This Isn't
- Growth hacks
- “Go viral” formulas
- AI-generated fillerIf you want noise, this isn’t it.
HOW IT WORKS
1. You pick a pack
2. Answer a short intake (tone, role, goals)
3. I write posts that sound like you — clearly and consistentlyThat's it.
The packs
Steady Signal
$249 · One-time
A calm way to stay visible on LinkedIn — without forcing content.
Steady Signal is a one-time set of LinkedIn posts written in your voice, designed to help you restart posting without overthinking it.This isn’t about growth tactics or personal brand performance.
It’s about removing friction so your thinking can show up — quietly and consistently.No hot takes.
Just posts you can publish without second-guessing yourself.What’s included
- 8 short-form LinkedIn posts
- Calm, observational tone
- Written to sound like you — not a template
- Delivered as a one-time packageWho this is for
For professionals who want presence without turning LinkedIn into a project.Who this isn’t for
If you’re looking for viral hooks, aggressive positioning, or daily posting schedules, this won’t be a fit.
If this is enough, stop here.
Most people start with Steady Signal.
Perspective is for when you want your thinking to compound over time.
Perspective
$1,250 / month
Ongoing LinkedIn support for people who want their thinking to compound over time.
Perspective is an ongoing collaboration.It’s for people who don’t just want to post — they want a clear through-line in how they show up.If something comes up during the month — a thought, a reaction, a moment you want to respond to — you can send it my way.
I’ll help shape it, refine it, or turn it into a post that fits your voice.You don’t have to decide what’s post-worthy in the moment.
You just have to notice what matters.Over time, your presence becomes familiar — not because it’s loud, but because it’s coherent.What’s included
- Up to 12 LinkedIn posts per month
- A mix of short-form and reflective formats
- 1 long-form anchor post to set tone and direction
- Ongoing voice alignment and POV refinement
- Space to share ideas or one-off needs as they come up — I’ll help refine them into ready-to-post contentHow this’s different from Steady Signal
Steady Signal helps you restart posting.
Perspective helps people recognize how you think.Stay as long as it’s useful. Cancel anytime.
No contracts. No long-term commitment.
What this looks like in the wild
These aren’t templates.They’re examples of how the work shows up once it’s shaped to the person — their role, context, and way of thinking.Each example is written from scratch — tuned to the person, never reused.Different voices.
Different industries.
Same underlying clarity.
CONSULTING / ADVISORY ROLES
(consultants, strategists, fractional leaders)
Short, observationalMost consulting problems aren’t about missing information.
They’re about too much of it.Clarity usually comes from deciding what not to react to yet.
ReflectiveGood advice changes with timing.What’s helpful early can be disruptive later.
What feels obvious now wasn’t obvious a month ago.Context matters more than certainty.
Day-in-the-lifeA client asks the same question again.Not because they didn’t hear the answer —
because they’re checking if the ground is stable.Part of the work is holding steady long enough for that to happen.
HEALTHCARE & CARE-ADJACENT ROLES
(healthcare professionals, wellness founders, operators)
Industry perspectiveHealthcare decisions rarely feel finished.They’re made with partial information, time pressure,
and real consequences.Progress isn’t about perfect outcomes.
It’s about making the next responsible move.
Systems / judgmentProtocols exist to reduce variance — not eliminate judgment.Experience shows up in the moments
when the protocol almost applies.
Day-in-the-lifeThe plan changes before noon.A patient response.
A staffing gap.
A new constraint.Most days aren’t about control.
They’re about adaptation without panic.
GREEN INDUSTRY / OPERATIONS-DRIVEN LEADERS
(founders, GMs, ops-heavy roles)
Industry opinionSustainability isn’t about choosing the ideal option.It’s about building systems that hold up
when conditions change.If it only works in perfect circumstances, it won’t last.
Leadership / metaEarly leadership is about direction.Later leadership is about correction.Most of the work is preventing small drift
from becoming expensive damage.
Day-in-the-lifeThe day starts with a plan.Weather adjusts it.
A supplier delay reshapes it.
A crew issue overrides it.By the end of the day,
the problem solved isn’t the one you woke up with.
ANCHOR POST — EXAMPLE (PERSPECTIVE)
Longer-form posts are used sparingly — to set tone and establish a clear through-line.
I’ve learned that clarity doesn’t come from saying more.It comes from deciding what not to carry.Early on, visibility feels like contribution.
You share ideas. You add perspective. You try to be useful.Over time, something shifts.You start noticing that the people you trust most don’t speak often —
but when they do, it lands.Not because it’s loud.
Because it’s coherent.Their thinking has a shape.It shows up in small ways:
- how they frame a problem
- what they choose not to react to
- which details they protectThat consistency becomes familiar.Presence works the same way.It isn’t built through frequency.
It’s built through judgment repeated over time.When the filter is clear, posting stops feeling like performance.
It becomes maintenance.That’s usually the point where visibility starts working for you —
instead of demanding something from you.
You don’t need to sound like anyone else.
You just need space for your thinking to show up consistently.
What this removes
- The “what should I post?” loop- The pressure to sound insightful on demand- The mental tab that never closesThis optimizes for cognitive load—not output.
FAQ
Is this written by AI?
AI is part of the process, not the voice. I handle the judgment, structure, and final wording.Will this sound like me?
It’s alignment, not mimicry. Voice tuning is included in the Point-of-View pack.How much input is required?
Very little. The intake form is usually enough.Do I have to post everything?
No. You’re always in control.Can I request edits?
Light tweaks are fine. This isn’t a collaborative drafting process.Is this ghostwriting?
It can lead there—but this is structured support.Will anyone know?
No. This stays between you and me. Everything is handled privately and kept fully confidential.Can I cancel?
Yes. Monthly plans are cancel anytime.
Which pack should I choose?
Choose Steady Signal if:
- You want to restart posting without overthinking
- You’re tired of drafts piling up
- You want consistency without committing long-termChoose Perspective if:
- You want ongoing support shaping how your thinking shows up
- You notice ideas during the month and want help turning them into posts
- You care more about coherence over time than frequencyMost people start with Steady Signal to get moving again.
Perspective is for when you want an ongoing line of thinking to take shape over time.
You’re all set.
Thanks — I’ve got everything I need for now.From here, I’ll review everything and deliver your pack within 72 hours — often sooner.You’ll usually get a quick confirmation from me before then. If you don’t see an email within 24 hours, check spam or feel free to reach out anytime.That’s it — I’ll take it from here.— Mike